E-Charge is an alternative to prepaid scratch cards as a means for BlueSky customers to acquire balance on their phones. Before today, customers needed to purchase a prepaid phone card, scratch the card for a PIN number, and then call a recharge menu to add the money to their phone balance. With eCharge the customer experience is vastly different where they simply pay for their balance and using either the web or a handset, the seller is able to automatically transfer the balance to the customer’s account. Other benefits of eCharge include that a customer can purchase any amount higher than $1, so they are no longer bound by denominations of cards available.
This simple innovation saves the customer time and the hassle of having to find a card, make a call and deal with entering a long PIN number when they simply want to recharge their phone. Additionally, because eCharge will effectively replace scratch cards which often end up as litter, eCharge is an environmentally friendly product. eCharge is a product that uses advanced messaging and internet based technologies.